Guerrilla Advertising 2: More Unconventional Brand Communications

Gavin Lucas February 16, 2020

Guerrilla Advertising 2: More Unconventional Brand Communications Gavin Lucas Advertising is changing fast, in order to hold its own in an ever changing media landscape The traditional channels of TV, press and poster simply won t reach some target audiences Instead, clients demand project specific solutions involving social media networks, stunts in public places, street propaganda and This book showcases the varied and inventive tactics thAdvertising is changing fast, in order to hold its own in an ever changing media landscape The traditional channels of TV, press and poster simply won t reach some target audiences Instead, clients demand project specific solutions involving social media networks, stunts in public places, street propaganda and This book showcases the varied and inventive tactics that are being used today by big name brands, non profit organizations and individuals to promote themselves, their ideas and their products Projects include giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss musical grooves in a road, only audible if you drive at the safe limit of 40 mph and street buskers launching a new Oasis album in New York Over 70 international campaigns are featured, grouped according to their approach Stunts, Street Propaganda, Sneaky Tactics, Site specific campaigns and Multi fronted attacks.

Guerrilla Advertising 2: More Unconventional Brand Communications Gavin Lucas

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    399 Gavin Lucas
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    Posted by:Gavin Lucas
    Published :2020-02-16T04:33:24+00:00