Service is Front Stage

James Teboul March 01, 2020

Service is Front Stage James Teboul This book contains a simple but powerful definition of services based upon a separation between back stage and front stage activities Services deal with front interactions, production and manufacturing with back stage operations Teboul uses this distinction systematically to explore the important issues of the field within a coherent set of concepts and maps, including tThis book contains a simple but powerful definition of services based upon a separation between back stage and front stage activities Services deal with front interactions, production and manufacturing with back stage operations Teboul uses this distinction systematically to explore the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle and the service intensity matrix This is a novel approach to services that challenges the traditional view.

Service is Front Stage James Teboul

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    Posted by:James Teboul
    Published :2020-03-01T13:00:51+00:00