Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

Brian Solis Deirdre Breakenridge January 22, 2020

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR Brian Solis Deirdre Breakenridge Forget the pitch Yesterday s PR techniques just don t work any That s the bad news Here s the great news Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before This book shows how to reinvent PR around two way conversations, bring the public back into public relations and get results that traditional PR people cForget the pitch Yesterday s PR techniques just don t work any That s the bad news Here s the great news Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before This book shows how to reinvent PR around two way conversations, bring the public back into public relations and get results that traditional PR people can only dream about Drawing on their unparalleled experience making Social Media work for business, PR 2.0 s Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services You ll learn powerful new ways to build the relationships that matter, and reach a new generation of influencersleverage platforms ranging from Twitter to Facebookuly embed yourself in the communities that are shaping the future Best of all, you won t just learn how to add value in the Web 2.0 world You ll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR Brian Solis Deirdre Breakenridge

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    Posted by:Brian Solis Deirdre Breakenridge
    Published :2020-01-22T02:28:38+00:00